Wild Adventures Theme Park is owned and operated by Herschend Family Entertainment Corporation. In 1950, the Herschend family leased Marvel Cave in Branson, Missouri. Ten years later, that property became Silver Dollar City, a small 1880's themed park. Silver Dollar City became a huge success and formed the foundation of Herschend Family Entertainment. Today, the company owns, operates, and manages 26 themed entertainment properties across ten states. Wild Adventures Theme Park was welcomed into this great family of entertainment parks in 2007.
Since 2007, Wild Adventures has grown with the addition of three water park attractions, six new rides, 14 cabanas and dozens of new animals.